Going into this internship I was extremely skeptical about just what exactly a coffee company could teach me, and now I realize that it can teach me a great deal. Caffé Vita is a company that puts a lot of thought into how their products are made, sold, and marketed.
Before Caffé Vita I had no idea about the farm direct system. Now I know that farm direct is when a product goes directly from a farm, to the company they are selling to, and then directly to the consumer. Caffé Vita’s farm direct system is just one reason why they produce a superior product.
I believe that Caffe Vita is a superior product because of the way the company tries its hardest to supply the customer with just what they need. From the selections of coffees to choose from, the multiple methods the Caffé is brewed, and its emphasis on sustainable farming, Caffé Vita is keeping everyone satisfied while still selling affordable, good tasting coffee.
Caffé Vita is very community oriented. As a lifestyle brand they cater to the community around them, and understand their community is a key part of successfully marketing their company. When learning about the Caffe Vita lifestyle I started to think about my own, and I have come to the conclusion that theirs is not a specific lifestyle brand for me. Where I buy my make up has a completely different lifestyle brand than where I choose to buy my snowboarding gear. Who I am is made up of many different parts, and that is exactly how I would describe my own individual lifestyle brand.
While learning about what Caffé Vita is about, I have also been thinking about what I am about. I’m quickly learning that having a good sense of awareness is extremely important in knowing what you want out of your work environment, or just out of your life in general. This internship has allowed me to think about what I want, and also about what is available to me. This experience has been eye opening.
Mentor. A word with over fifty definitions if you search hard enough. In its most basic form, it means “A wise and trusted counselor or teacher.” Or in the transitive form, “to serve as a trusted counselor or teacher.” But strict definitions of a word can hardly begin to explain what it truly means to be a mentor.
I do not like hiking. I do not find joy in walking for hours in the sun just to see a view. If I wanted to see and pretty view of a waterfall I would pick up a National Geographic or look it up on the Internet. So when my sister Chiloe, who works for tSB, told me that I would be hiking I was less than thrilled…
We have some sweet opportunities to come hang out with tSB this summer – hiking trips, service projects, BBQing! Sign up by clicking the links and we’ll follow up with the complete details. We can’t wait to see you!
Over the next six months I will be making my transition from Executive Director to the tSBiggest fan. It has been such an honor to work with the amazing tSB staff and community. While I will no longer be serving as ED, I will always be a part of the tSB family.
We are hiring a dynamic and organized youth development professional to coordinate and facilitate our youth programs.
tSB partnered up with evo and Rudy’s Barbershop for a day of haircuts and shopping on June 11th. It was a ton of fun and we raise over $760!
http://culture.evo.com/2014/06/get-cleaned-fathers-day/
It doesn’t sound particularly fun to lug rocks up a muddy trail while the trees drip on you: it sounds kind of awful, actually. But it was good. It was backbreaking, slippery, muddy, slightly terrifying, and absolutely satisfying.